Verisium By Kaspersky Lab

Wearable Lab

Wearable Lab

Hall 6

Address

39./2 Leningradskoe Shosse
125212 Moscow
Russian Federation

Know-how / Specialty

Verisium enables fashion brands to connect with their clients in all sales channels and to tell a “story” about their products through embedded NFC-chips. By scanning NFC chips, customers can check the product’s authenticity and get unique media content in any format (audio/video/images), to improve customer retention rate and bring customer engagement to a new level. With Verisium, brands are able to: protect their customers from buying fakes, increase sales in e-commerce, provide an exclusive sales experience even in e-commerce and multi-brand stores, build a direct connection with end-customers and get real-time analytics about their preferences.

Activity

Innovative Technologies